A multinational company has deposited a Rs15 million penalty into the national exchequer as directed by the Competition Appellate Tribunal (CAT). This penalty was imposed by the Competition Commission of Pakistan (CCP) for violating Section 10 of the Competition Act through misleading advertisements.

Reckitt Benckiser (RB) Pakistan was penalized for making unsubstantiated claims in its advertising campaign. The company had promoted its Dettol Soap as being able to eliminate 99.9% of germs and provide 24-hour protection against germs, cold, and flu. The issue came to light following a formal complaint by Unilever Pakistan, which accused RB of misleading consumers.

The payment of the penalty reflects RB’s compliance with regulatory standards and the importance of truthful advertising in maintaining fair competition.